I love how much more control I have over my business with Go High Level.
In this post, I am going to show you how to create an “Unsubscribe” process for your email marketing.
Why, you ask? Stay with me.
When you use other email service provider applications you do not have total control over your email marketing.
But with Go High Level because you are using your own SMTP you have more power.
One of my favorite things about HighLevel is this level of capability you have in so many different areas.
More capability = More Moolah!
But first…
Let’s Break Down A Few Facts Regarding Email Service Providers
They all use something called an SMTP.
What is an SMTP?
SMTP stands for Simple Mail Transfer Protocol and it is an internet standard for email transmission.
In simpler terms, when you send an email, the SMTP acts like a mailman. It takes your emails, sorts them, and sends them to the address you desire.
All email service providers use an SMTP and if you are with something like Convertkit you and every other user are using the same SMTP.
That is an issue we will tackle at a later date 🙂
When you send an email with something like Convertkit or Active Campaign they have a standard footer that gets applied to YOUR emails.
As a result, you do not have full control over what that footer states or the ability to remove anything from the footer of your ESP.
Here is an example from a recent Convertkit email:
The biggest reason your emails are going to spam is the word UNSUBSCRIBE!
Here’s why.
In Gmail, Outlook, etc., when they see the word: “Unsubscribe” in an email, they assume that it is probably a “newsletter” type email and they will not flood your inbox with these types of emails because it does not give them Priority status.
As a consumer this is great but as a business owner, it chokes your ability to reach your people.
One way around this and to improve the deliverability of your emails is to remove the word “Unsubscribe” from your email footer.
You have the capability to do this with Go High Level.
But How Do You Remove “Subscribe” And Increase Deliverability Of Your Emails In Go High Level?
That is exactly what I am going to walk you through in this post.
You watch see me work through this step by step in the video below:
I walk you through step by step to create a process called Set Preferences along with the necessary automation around it for your email marketing.
So Why Use Set Preferences Instead Of Unsubscribe?
First, for the reason mentioned above – you lessen the likelihood of your emails going to spam, and the second, perhaps more important is with the usual Unsubscribe there is only one option – unsubscribe.
In the Set Preferences option, you give them an opportunity to reduce or lower the amount of email along with the ability to choose to not be contacted again.
Brilliant!
It could be as simple as – they just want a break but may want to hear from you in the future.
You have the potential to save the lead that you worked so hard to get.
This is my email footer with the link to the Set Preferences process:
So Let’s Break Down The Steps To Create This In HighLevel
If you have been around here for a spell you know I like things to be clean and clear.
The first thing I did was create a unique URL for this process.
https://preferences.gohighlevelnow.com
This is simply a subdomain created off my main domain.
The next step is to create the form that will be placed in a funnel.
The Form Builder In Go High Level
You will find forms on the left-hand menu under marketing as shown below.
Below is the look of my Set Preferences form inside HighLevel. You can see it has Full Name, Email, and the Set Preferences fields, along with a button.
I recommend the same fields I used – keep it simple and to the point.
You will add the fields you need for your form from the right-hand menu in the form builder screen.
Next, add The Set Preferences CheckList Checkboxes.
They are a Custom Field.
Then you need to select “Custom Field” on the right-hand side of the form settings.
Click the Custom Field button at the bottom.
Choose a Checkbox custom field.
This is where you set the “set preference” checkbox custom fields.
Add in the text you want for your 2 options in your form for the checkboxes.
This is the wording I use:
- Please remove me from all campaigns
- Do not contact me again
Note: Use the same wording in these parameters as you did in the tags (shown below) to keep things consistent and easy to understand.
Name your form so you can easily identify it and click save!
I did not change the form action as I placed the form on the funnel and chose the next step there to “go to the next step” in the funnel.
Note: Be sure that you have your contacts come into Go High Level the same on all fronts. Meaning if you use the “Full Name” on forms etc. you want to be sure you are consistent. If you use First Name/Last Name then be sure to stay consistent with that so it maps well.
The next step is to create a funnel and link it to the URL you have chosen for your Set Preferences process.
Creating A Set Preferences 2 Step Funnel In HighLevel
This process requires you create a simple 2 step (page) funnel.
Page One – they set their preference.
I added a cute image, a headline, and a subheadline and then embedded the Set Preferences Form.
Page Two – I like the feel of this process and on this page, they have an opportunity to send you an email if they wish.
Here I added a headline, subheadline with my email address, and added my standard footer.
I like this better than the standard: “If you accidentally unsubscribed” jargon…
Next, we create the actions that are taken behind the scenes when someone clicks one of the options.
Need help setting up this process?
I can help.
Creating An Automation In Go High Level
In order for you to know that someone has updated their preferences and to update the contact in HighLevel this is where the magic of GHL kicks in.
This is done through an amazing automation workflow.
When someone clicks one of the checkboxes on the form it sets off a trigger and the predetermined actions you set it to do are then activated.
So, let’s build out an automation together.
First: We are going to create 2 new tags.
Second: We need to head to Workflows on the left head side menu.
Click Workflows and the workflows section will open up.
You need to create 2 separate workflows. I created a folder for Set Preferences as well to help stay organized.
The First Workflow: Set Preferences – Asked To Be Removed From All Campaigns
Here is a screenshot of what it looks like in the workflow:
You will add the Remove From All Campaigns tag you created in the first step.
Opening up the first trigger you can see the settings below:
The Second Workflow: Set Preferences – Set To DND
You will add the DND tag you created in the first step.
Opening up the first trigger you can see the settings below:
The Biggest Difference Between The 2 Workflows – Remove From All Campaigns And Do Not Contact Me Again (DND)
When someone clicks Remove From All Campaigns they will stop receiving all current emails as soon as they click that option in the form. If the same contact at some time in the future wants to opt-in again for another offer they will receive the emails.
Do Not Contact Me Again (DND) they also stop receiving emails immediately and you will never be able to email them again even if they opt-in. So if someone states they are not receiving your emails check and see if they have the DND tag on their contact info.
Give this a shot and see if it will help the deliverability of your emails to your subscribers.
There are many other ways to improve the deliverability of your marketing emails and we will talk a lot more about them here… so stick around.
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