What Is Go High Level?

Have you heard about Go HighLevel and wondered what exactly is Go High Level and what it can do for you and your business?

Read on…

A little back story: 

As a digital marketer, I found I was constantly frustrated with the tools I was using and was always searching for something else and testing everything I could find – that is until I found Go High Level.

Some of you may know a bit of my story… I started my digital marketing journey as a Social Media Marketer and found Liz Benny – The Kapow Queen’s course Social Monkey Business.

And from there I was off – deep into the online marketing world and have been so blessed to have found the freedom of working for myself.

Liz was the person to introduce me to Clickfunnels – a funnel-building app that opened up a whole new world of possibilities.

I became a die-hard fan. 

I bled blue and red, I was so loyal I got a 2 Comma Club Award tattoo. I did it in my own style, of course.

I had my eyes focused on that goal – $1,000,000 from one funnel in one year – I wanted to belong.

But, slowly I started noticing something didn’t quite “feel” right but I couldn’t put my finger on it at first. I started to question if these were my people…. 

But, there was no other place I found that could replace both the software and the community.

Here are just a few of the things I noticed about Clickfunnels:

• The app itself was not able to do what I needed it to do – not enough functionality
• It wasn’t all-in-one as it claimed to be
• The software was glitchy AF
• Noticing the inauthenticity in the marketing message – fake vulnerability
  • One Funnel Away- yah right!
• I could no longer justify spending money with a company that didn’t share my values – AKA Lamborghinis, yachts, and dollar bills!
• There was little to no support
• Did not see the software itself changing for the years I was there
• And most importantly I saw the writing on the wall – staying would obstruct me and my client’s success

Now Clickfunnels is not alone in this. I looked at several funnel-building apps and could not align with any of them….

And Then….

There Was A New Sheriff In Town – Go High Level To The Rescue

And thank goodness for that. 

It was time – Time to clean up the streets!

Before we talk about all the amazing “features & benefits” of Go High Level let’s tackle this topic first.

I believe both as an online business owner and as an agency you need Go High Level…

Why? 

There are 2 Reasons:

First – Use The Go High Level Software App Yourself To Manage Your Business

There is no other piece of software in the marketplace that even comes close to what Go HighLevel can do for you as a digital marketer.

Whether you are an agency or not! 

And since you are in the same business as your clients; the lead business, you will be already duct-taping together 6 – 10 apps and are always on the hunt for something better.

Here are the tools/apps I believe you need to take your business and your client’s businesses to $1,000,000 and beyond:

Go High Level takes care of the top 5.

The tools you need to run your business are the same tools your clients need.

The simplicity Go High Level provides to a business owner and a Digital Marketing Agency is a game-changer. It saves you time, energy, and money.

Second: The Ability To White-Label Go High Level – Software As A Service (SaaS)

Go High Level is the leader in white-labeling software for digital marketing agencies.

Why would you want to white-label software? 

Truth Bomb

You are in the “Client Game” – the moment you get a client is the day you are closer to not having a client.

Because clients are known to:

• Quit 
• Disappear
• Not pay
• Want their money back
• Constant pain in the a$$
• Leave bad reviews
• They come back – out of the blue
• They argue you did not actually get results

You are constantly dealing with attrition and churn.

• You sell a 6-month coaching package and they complete it and move on
• They decide they no longer want your SEO or Facebook ad services or other monthly package and move on
• You build them a website; project complete; bye
• You develop a marketing campaign; done

Here is the truth…

You are already pushing your clients to other company’s software with maybe an affiliate link.

What if you could push them to your own software?

How would that change the landscape of your business?

The Moment The Clouds Parted For Me And So Many Other Business Owners…

I’ll never forget the day I saw The LINE – The Continuity Line on something called The Value Ladder.

That magical yellow line at the bottom…

I thought to myself – I have been looking for this my whole life.

Perhaps this is better known in the business world as MRR (monthly recurring revenue).

You and I know it as passive/residual shoe money!

If you have not had your back up against a wall as an agency owner you simply have not been at it long enough or going at it hard enough.

It will inevitably happen.

Go High Level is the Netflix for your agency.

Here’s why:

What if you had clients paying you anywhere between $97 – $997 a month recurring month in month out?

Let’s do a little math shall we:

• $97 x 10 = $970/Month  ————————— ($11,640/year)
• $97 x 25 = $2450/Month ————————— ($29,100/year)
• $97 x 100 = $9700/Month ————————– ($116,400/year)
• $197 x 100 = $19700/Month ———————— ($236,400/year)

You can see how the numbers could work for you – the possibilities are endless. You can even wrap the software in your offer to increase the value and stickiness of your clients.

Without MRR in your business all you did was buy yourself a job – and a shitty one at that.

In the famous Rich Dad Poor Dad book, Robert Kyosaki talks about the CashFlow Quadrant. 

Many of us are just self-employed (S-E) and building a SaaS will move you over to the B – Business Owner.

I wasn’t sure how I was going to get from the S-E to the B and then I – SaaS is the answer.

I can take the MRR and invest it and finally get off the client treadmill.

For me, it was the light at the end of the tunnel – financial freedom.

What if you had the ability to have your own software that you helped your clients adopt and then pay for every month and then when they have completed their service with you they continue using the software – and paying you monthly? 

GAME CHANGER!

Go High Level allows you to add software to your services, it’s just smart business.

You have residual bills, why not have residual income.

Why White Label SaaS With Go High Level vs Build Your Own?

SaaS (software as a service) is one of the fastest-growing business models today and for the foreseeable future.

You and I log into dozens of apps every day. Many we simply can not live without.

Especially if it is running our business.

Next, it would cost over $1M dollars and at least a year (or two) to build your own new software from scratch.

Go High Level is a leader in white labeling software for digital marketing agencies!

With GoHighLevel you are able to have your own white-labeled, enterprise-level software, that has rich built-in features that can be tailored to you and your customers and over time you can add extra elements that seamlessly integrate with it.

You get to brand it in your colors – it is totally white-labeled.

Win-Win if I ever heard one before.

As a digital marketing agency, you are already offering a service and you can seamlessly add on software to that offering, something called SWAS – software with a service.

I will work with you personally to get you all set up.

Next, Let’s Take A Look At Go High Level’s Business Model

If you are still here you probably have this question: “What Does Go High Level Actually Do?”

It is my opinion along with many others:

Go HighLevel is the best sales funnel, membership, CRM, automation tool on the market… and while no one solution offers everything everyone needs, this one comes pretty darn close.

I want you to know this isn’t baby BETA software. 

Sam Ovens and Billy Gene, two big industry players, are using this software because (duh) they see its potential as well. They have built very lucrative MRR as an agency offering SWaS and SaaS to their clients.

OK, so let’s get deeper into the Go High Level as a company.

Go HighLevel’s business model is:

They are the agency for agencies. They want to help digital marketing agencies help small businesses succeed.

Their system is broken down into three steps:

1. CAPTURE

With their lead generation tools, you can capture leads using landing pages, surveys, forms, calendars, and more!

2. NURTURE

They automate the process of communicating with leads via voicemail, SMS, emails, FB Messenger, and more!

3. CLOSE

They offer tools for collecting payments, scheduling appointments, and tracking analytics.

While most companies recognize the value of having a single platform that can fulfill multiple marketing functions as it makes it easier to reach goals until now no one has been able to accomplish this feat.

With the right tools, a marketing strategy can be taken to the next level, making it easier to reach your goals and the goals of your clients.

The Go High Level App – Taking A Deeper Look Under The Hood

Let’s open things up, shall we?

First, you can manage your account and your client’s accounts all in the same app.

No more logging into 20 different apps for each client.

I am an “expert” in about 20 pieces of software because my clients used so many different applications.

Then, one day, I got smart… I decided if you are not on GHL I can’t work with you. 

I simplified my business and it allowed me to serve my clients at a higher level.

The Amazing Go Highlevel Features

The functionality and look inside are similar to many but perform much better than any app on the market.

• Build funnels + websites
• Send emails
• Send text messages
• In-page Chat Widget
• Contact people through FB Messenger™ & Instagram™ DM
• Send voicemails
• Call people
• Create advanced triggers and automations based on what users do on your pages and with your messages
• Has a calendar scheduler
• Gets reviews from your customers
• Has a fully built out membership area with native video hosting included
• Creates sales pipelines
• Has sub-users
• Has task functionality built-in so when a customer does a certain action, it assigns a task to one of your sub-users
• HTML-formatted designed email newsletter builder 
• Pay plan limiter on pay plans 
• Has analytics built-in
• Plus so much more

I want to highlight one of the best attributes of Go HighLevel…

One Of The Most Powerful Features Of Go High Level Is The CRM

One of the mistakes I made and see other business owners make is they don’t have a database of leads, clients, and past clients all in one place from the time they started their business.

So as a result, they have no real ability to utilize the leads.

It is important to make sure the CRM solution you choose offers easy contact management so you can keep track of your prospects and customers. 

One of the issues I had when using multiple pieces of software was getting them to not only connect but to pass the leads and information to one another. 

If your leads and prospects are spread out amongst 5 systems the odds of them dropping through the cracks are high.

You know duct tape is certainly not a reliable way to manage a business.

You are paying for your leads either with cold hard cash or your time and when you lose them or do not utilize them because of BAD systems… It makes your job 10 times harder.

Maybe you will argue that you have successfully integrated software together.

Can we say API updates?! 

Integrations get kicked out of one system or another all the time and I had to have a tech person on the team checking twice a day… Needless to say, this was not fun, nor cheap.

You also need to be able to track your leads and you need to be able to see where everything is at in your business at a glance. 

The more you engage with customers the clearer things become and the easier it is to determine what you need to be doing. ~ John Russell

A great CRM should track prospects from their engagement all the way to the point of sale.

Ideally having your email marketing software integrate seamlessly with your CRM will allow you to manage customer and prospect information and track key metrics, such as click-through and open rates.

In Go High Level because it is an all-in-one marketing platform taking the lead to client to fulfillment journey seamlessly all in one place allows you to manage your business efficiently and effectively.

Go HighLevel does all of this!

PLUS: 

Due to the growing popularity of social media, it is more important than ever to make sure you are able to communicate with your people in more ways than one and all in one place… 

Go High Level allows you to reach your leads and customers through text, email, voicemail, messenger and integrates with other messaging like Instagram DM.

If you choose to join Go High Level with me I will set up your agency account for free. 

White glove service.

Let’s Talk About Sales Pipelines In Go High Level

The next thing I think is important to talk about is sales pipelines. 

Do you know right now how much money is sitting in your sales pipeline? 

This is what you are capable of doing inside HighLevel and it is sexy. You know at a glance where everything and everyone is at.

As a result, you know if you are close to hitting your goals vs the guessing game most business owners play.

This makes your business predictable. 

The pipeline feature in Go HighLevel allows you to have multiple pipelines and you can assign team members too.

Most pipeline software does not integrate with your sales funnel software, your email service provider software, your calendar software, your fulfillment software, etc.

You are constantly dealing with fragmented systems that cost you time, energy, and money and do not provide a great client experience.

This will bring up another great question…

What Does Go HighLevel Integrate With?

There are a number of native integrations within HighLevel:

What if you want to stay with a piece of software because it may be too complicated to move?

Zapier to the rescue! But in my experience, I do not need to integrate with anything else to run a multi-million dollar business.

I love a lean business – low overhead. I have found that with Go High Level I was able to replace 6 different applications.

What Can You Effectively Replace With Go HighLevel?

Great question! 

Below I listed out some well-known brands that Go High Level easily replaces. There are hundreds of other possibilities.

One of the other things I love about Go High Level is that they are always innovating and releasing new and improved features.

Here’s what is on the horizon.

The Use Case For Why You Need GHL For Both You And Your Clients?

Ok, I have run down a few great reasons above but perhaps this one is the most important.

In one word: Data

When your business is spread over 10 different apps, tracking is a nightmare.

How do you know what marketing efforts are actually working?

Yes, you can buy the “big” tracking software like Wicked Reports or Hyros…. 

But you need a Ph.D. to understand and run them. 

Your average business owner will not be able to run nor understand… Simple is better – GHL accomplishes this.

Accountability & Transparency

Also, how do you prove to your clients that your marketing efforts are working if you can not see the data because it is spread across 10 different apps that don’t talk to each other? 

And when you do not have access to it to see what they are really doing – rather than what they say they are doing… 

Has this ever happened to you? Clients claim that you as a marketer are not actually getting the results you say you are.

Also, because you have access to the back end of your client’s accounts you can take over the managing of their systems ensuring leads don’t fall through the cracks.

Because how many times have you gotten your clients lead only to see them not take any action on them? 

Now you can.

With Go HighLevel you can see E.V.E.R.Y.T.H.I.N.G!

Win-Win

So What Does Go High Level Cost?

If you are looking for free or cheap this website nor Go High Level is the place for you.

To grow a business, a lucrative business with a strong foundation is going to cost you.

You have to be all in!

It’s like dating people you would not want a long-term relationship with or to marry –  why waste your time?

Winning in life and in business requires a success mindset.

One must start a business with the anticipation of success and walk with that attitude all day long.

With that being said, you will save on average $500 – $1000 per month with Go High Level as it is unlimited. Meaning there is not a “tiered” pricing system that increases as you grow. 

Go HighLevel has 3 options at 3 price points:

All 3 options included:

Unlimited – yep you heard that right… Unlimited Everything!

• Sales Funnels
• Domains/URLs – (you do need to purchase your URLs outside GHL and bring them in)
• Membership Areas – with unlimited members
• Free Video Hosting in Memberships
• Unlimited Websites
• Unlimited Email Addresses
• Unlimited Contacts

Plan #1 – Agency Starter Account $97

This is one account with everything included and unlimited for one account/business. 

This includes email support.

It also includes an online mobile app called Lead Connector. You are able to manage your account conversations from your phone.

Even if you are not an agency yet – or you have a few clients it make sense to start here, familiarize yourself with the system, and then you can go to the next level:

Plan #2 – Agency Unlimited Account $297

Everything again is unlimited but this plan gives you the ability to have as many sub-accounts as you wish.

You set up the accounts for people, creating a user name, etc, and send them their login details.

You simply send your clients invoices for their monthly charge as you would see fit for your business. You are not able to set the features available to each user.

At this level, it gives you the ability to brand the app dashboard with your branding.

Can we say Sexy?!

You have email, chat, and live Zoom support.

It also includes the Lead Connector mobile app.

This level allows you to bring your clients into the GHL system and you can offer software (SaaS)  as part of your package (offer) and you determine if you want to charge them or not while they are with you. 

Once they finish with your services you can then charge them the monthly fee you decide.

The real benefit of this is not only the MRR – the monthly recurring revenue but they are on your software so it is easy to start a new conversation around the next offer.

Plan #3 – Agency Pro Account $497

Everything included above plus:

Full SaaS mode enabled. SaaS mode allows you to act like the owner of a software company.

There is a sales page with an order form. You choose the “free trial” time frame and the features and the price!

The app takes care of the billing, you send clients to a link and they create their own account. Easy Peasey.

You have priority email, chat, and live Zoom support.

It also includes the Lead Connector mobile app and at this level, you can create a personalized mobile app for an additional $497 per month.

The Agency Pro is what I think is the best feature of Go HighLevel. 

Being able to white label Go High Level and create an additional revenue stream for your business.

Also as a White-labeler of Go High Level, you also have the ability to do Twilio and Mailgun Web Hosting Rebilling.

You get to choose the rates over and above what Go High Level charges you. 

This creates an additional revenue stream over and above the price you are charging for the app itself.

There is also a white-labeled mobile app called Lead Connector available.

You get to choose. The power is in your hands.

The financial upside is huge.

The financial outlay is not.

What Are The Costs Associated With White-Labeling (SaaS Mode) Go High Level?

Let’s break it down:

Go High Level Pro – $497/Month

White-Labeled 24/7 Chat Support – $197/Month

Priority Support (A dedicated person for you and your clients) – $300/Month

Customizing Of The App (Branding etc.) – This varies in cost from and if you are any good at CSS you can do it yourself. It is easily customizable.

Staff – Someone on your team trained in the software – you may very well just flip them from the current software you are using.

You may need your staff to do onboarding of your clients to the app.

White Labeled Mobile App – $497/Month but there is a generic one for you to start with called Lead Connector at no additional charge.

Total Monthly: $1491/Monthly with an initial layout of approximately $500 for customization (That is what I was quoted).

You can use SaaS Mode any way you would like. You can integrate it with your services, it can be a bonus offer, it can be a stand-alone… the options are endless.

You can jump on a call with me and I can give you a glimpse of the inside and see what is possible for you and your business.

Where is Go High Level Heading?

Agencies!

Agency owners are their focus, now and for the future.

They have narrowed down an amazing need in the marketplace and carved a perfect niche out of it.

Agency owners need more revenue, stable predictable revenue so they can then go out and help business owners market and grow businesses.

And both agencies and your clients need clients. 

Go High Level has created software to take care of that need in the best possible way.

Because this is their focus they update the application constantly to keep up with market trends.

I know the app will not become stale and outdated so we can trust to put our business and our client’s business in their hands.

How Do I Know Such Things?

HighLevel has a Town Hall meeting every Wednesday at 11 am CST that anyone is allowed to join. It is camera on, mic open and you get to ask any question you want to the 3 owners who are present on the call, along with a number of the developers.

They are accessible, they tell you what they are working on and they help guide you to success using the app.

They are an agency working to help you build an agency.

Having been on over a dozen of these calls I have a real sense of the values, goals, and direction they have for GHL.

• They are community-focused and community-driven
• They are generous – they do not bring on new features to charge more, they simply are adding to the platform
• They are focused on making the app the best it can be based on customer feedback

Will Go High Level Work For Me If I Am Not Currently A Digital Marketing Agency?

Some people look at Go High Level and think it is just for agencies. This is their specialty/niche and here are a few things to think about:

1. If you have more than one client you have an agency. You may not call yourself and agency but you are.
2. A sofa bed is also a sofa – you have the bed for when you grow.
3. You start your business on the right foot – with the tool to grow

I want you to think about all the possibilities available to you.

What New Features Are On The Horizon for High Level?

(At the time this post was written Sept. 2021)

One of the biggest and most exciting is WordPress and WordPress Hosting.

They currently have a website builder that works a lot like the funnel builder but the benefits of WordPress speak for themselves.

Why is WordPress such good news – One Word: Stickiness – We all know it is incredibly hard to leave an app when our whole business is on it. This is good news for you as an agency because your clients will stay.

Important Note: Go High Level will continue to innovate and bring anything and everything that is relevant to you winning.

The One Concern I Have Heard About GHL

“The software is overwhelming.”

It is important to remember that Go HighLevel is 10 apps in one and we usually close one and then log into another. 

The brain then gets to close a loop. The reason it is so overwhelming is we have so many open loops and the brain feels overwhelmed.

I suggest doing one task at a time and walking away. Over time it does get easier. 

Also, remember most software is going to have some level of complexity – it just does.

All software takes time to learn and integrate, even software you have been using for some time as it updates and changes and you make changes as well to your marketing plan.

The One Concern You May Have About Go High Level

“What if the software goes down… especially if my whole business is on it.”

This is a legitimate question.

Having been around the interwebs for a while I have come to understand this:

ALL software is built on other software and they are all stacked on top of one another giving them all similar foundations.

In my experience, it is one of these that goes down.

GHL is built on Google, one of if not the most secure places online.

Also, more importantly, they have an AMAZING team of developers working tirelessly in the back ensuring it is not only built so it won’t go down but if it does they are on it ASAP!

Now, GHL has experienced outages just like any other piece of software and has recovered as quickly or quicker than others.

This is a part of running a business online. We need to expect it, accept it, and plan accordingly.

Next up, Go High Level has unparalleled support.

Go High Level’s Support & Community

If you just shop for software based on features, you’ll always be chasing the next latest and greatest thing you see.

So as someone who has tried every piece of software known to woman take it from me you want features but you want so much more than just features.

Also, the marketplace is crowded with apps that claim to be all-in-one.

Let me assure you they are not.

With Go High Level – imagine having the ability to manage your clients and your business in one app?

By using this approach, you can reduce costs and streamline your work processes. 

Believe it or not, one tool is easier than 6 or 10.

How many times have you had an issue and the support of one app is saying it is the other app. It is almost impossible to get the help you need.

As a result, you need a tech person on your team… GHL will eliminate all these apps and the support headaches by having one place to go to get the answers you need.

Go High Level has some of the best support I have ever seen or experienced.

As a Go High Level Pro user you have:

They also have an amazing Facebook group that only current GHL users are able to join. They also have a group for Pro users only.

I have found many answers and a lot of support there as well.

Remember, I am here with you too.

Let’s Wrap This Up

Go High Level is the answer you need to take you from being self-employed to business owner = Financial Freedom.

I hope I was able to paint enough of a picture here for you to have you consider the possibilities for yourself, your business, and your clients using Go High Level.

I have only scraped the surface of what is available to you. 

You can read more blog posts on the blog here about Go High Level.

I also have a YouTube channel dedicated to Go High Level. You can learn more here:

https://www.youtube.com/channel/UC05p91HOsuYOcIwm4ZU7Ryw?sub_confirmation=1

Blog post out!

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